Formed in 2008 originally in Brazil and now based in Cheshunt - England, Joana Fulana is an independent brand that was born out of a love for travel and shopping. Inspired by the beautiful eye-catching colours and prints, our collections are perfect for carrying all your favourite items in style, from a walk round the corner to a trip around the globe.

Our purpose is to offer you a range of practical and timeless designs, created to bring you at an affordable price and great value. We want to improve the way you carry your everyday essentials, so then, having the right things on hand, it becomes easier to roam, adapt and experience everything the world has to show you. The more experiences you have, the more awareness you have of the world and your impact on it.

We are committed to the best quality of our products and we continuously strive to exceed the highest of standards and provide our customers an outstanding products selection, personalised customer service and overall brilliant, fun shopping experience. Plus, thinking about exclusivity, each piece is always finished with our signature: the cutest ladybird in the world!

We want you to enjoy and appreciate your time with us and cherish our products, but most importantly for us is make you feel a friend of the Joana Fulana Team.

Thank you for joining us on this journey and we look forward to being also part of yours for years to come!



Joana Fulana Team